About BIMTECH

One of the premier business schools in India, Birla Institute of Management Technology (BIMT) was established in 1988 under the aegis of the Birla Academy of Art and Culture. BIMTECH’s first campus is located in Greater Noida and the other at city-centre in New Delhi. The Institute is supported by B.K. Birla group of companies. Presently BIMT is ranked 12th among the Indian Business Schools.  The Board of Governors is comprised of eminent people from industry and headed by Sri R N Jaju, President, ECE Industries.

Communication Strategy

The web site design would represent visitor with the significant impression about the institute; leading to greater confidence in virtues and programs offered by it. Essential information about the institute is presented through the use of a quick links area present on all pages. Also a robust and thorough search function is prominently located on all pages. It’s a user friendly, with ease-of-interface, education centric site. It has two ways, centrally controlled information representation method.

Project Summary

Birla Institute of Management Technology has progressed from a moderate start to the 12th rank in INDIA. It has earned the rank on the basis of the quality education and relevant strategies applied to exemplify the knowledge which enables the students to excel in the professional life. Abundant number of students from all over India takes the entrance exams conducted by the Institute for various management courses, every year. The Institute attracts lots of foreign students as well for its management programs at different academic levels.
 The existing web site was highly mismanaged, cluttered and confusing for visitors. It has static information representation with no information flow control. A new system has to be designed with a clean looking and friendly interface for visitors. Essential information has to be presented in a way that is simple, familiar and easy to navigate. The new design should enable user to expand and accommodate fluctuating (database driven) content, while keeping a clean user experience. Birla Institute of Management Technology’s staff members required the ability to update and add to content through a content management system as well as to keep a check on the data entered to stop spamming.

Target Audience

Birla Institute of Management Technology’s target audience includes the general public, students and internal staff. These individuals are visiting the web site in order to collect a variety of information about the institution and its services. Visitors to the site may include individuals that may enquire or enroll for programs offered by it, therefore making the site as simple and accessible as possible is a primary goal.

Results 

The new website was developed into a fresher look and more user-friendly mode with detailed information that is easily accessible to online users, they can look for specific details with the help of optimized search. It has source of information, dynamically updatable and controlled, with specific checks applied.
New students can take admissions online by providing the mandatory information, and status can be fetched for the submitted forms by providing few desired inputs, it is also sent to their private mail accounts.
For the recruiters now it is easy to search for the desired candidate on the basis of predefined criteria as search is now more user-friendly and well optimized and it is directly related to the student’s information available in the backend.
For the Ex-Students there is Alumni section which enables them to reconnect to their batch-mates and pass-outs. They can search for their co-students after they log in.
The new design has a well defined flow of information which makes it easier to handle and control the incoming information for the staff at Birla Institute of Management Technology. It has centrally controlled input system which enables admin to store and display the relevant and precise information on the site, contributing to the standards maintained.

Technical Specifications:

• ASP.net 2.0 (C#)
• SQL Server 2005
• Linux Server